Transforming Personalization For a Global Fashion Retailer

HyperNudge helped a leading fashion brand unlock the full value of its customer data by delivering intelligent recommendations across channels—boosting engagement, retention, and conversion at scale.

From Challenge to Change

1. Challenge: Engagement Gap Across Channels
Despite having over 5 million active customers and operating in 13 countries, the brand struggled to deliver consistent, personalized messaging across email, push, SMS and in-store experiences.Manual targeting limited agility, and churn risks remained unaddressed.

2. What We Did: Intelligent Personalization at Scale

We implemented HyperNudge in just 4 months with a dedicated team.This included a behavior-driven recommender system, predictive churn modeling, and trigger-based campaign personalization using GenAI.The system unified online and offline channels for seamless brand experiences.

3. Results: Measurable Business Impact

+15% increase in conversion via top-20 recommendations
70% of churn-risk customers identified and engaged
Open rates rose from 17% to 27%
Improved retention and loyalty across all digital touchpoints
Campaign execution became faster, more relevant, and scalable

Real Results, Real Growth

Through HyperNudge, we enabled the client to shift from static segmentation to dynamic personalization—powered by behavioral signals and real-time triggers.

This led not only to higher conversion and retention but also to actionable marketing intelligence that now supports long-term decision-making and customer lifetime value growth.

Retail success today requires more than channels, it requires intelligent connection.
Prometa makes that possible.